WaterSavers continues to gain more than 100 million impressions each year through online advertising and blogger outreach campaigns.
This year, we focused our efforts on a blogger outreach and infographic release campaign, which was a slight departure from our traditional press release with photo campaigns of the past few years.
Also this year, we spent targetted advertising dollars during regional drought issues to help educate consumers in the Northeast and the Southeast United States.
See below for measurement presentations for each year of our WaterSavers campaigns.
We presented at the American Water Works Association's Annual Conference and Exposition on Model Car Wash Restrictions in Drought Conditions. Special thanks to ICA Chief Operating Officer Claire Darmanin, and Gary Hirsh and Denise Wight from Pur-Clean/Pur-Water for their recommendation and presentation on model drought restrictions. Download the WaterSavers White Paper
and share with your water regulators.