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Wash Different Workshop

Wash Different Workshop Presented by the International Carwash Association
The Wash Different Workshop is all about thinking about your car wash business differently. Instead of focusing on the details of washing cars, this car wash operator program focuses on the higher level concepts necessary to enhance your car wash business. 

 Learn how to take your car wash to the next level with top tier speaker programs, and networking opportunities with your fellow car wash owners and operators.

The Wash Different Workshop is available to ICA Basic and Premium Operators Members.

Registration is now closed.  If interested in attending, please contact Megan Clark at or (312)720-2878.


The Program

Join us at the Wash Different Workshop taking place September 2-3, 2015 in Nashville! Don't miss the opportunity to network with your peers while hearing from top notch speakers, along with car wash tours. We hope you can join us!  


September 2 
 1:00 - 4:00 p.m. | Car Wash Tours
 5:00 - 7:00 p.m. | "Happy Hour" at the George Jones Museum
September 3

8:00 - 9:00 a.m.  | Breakfast
9:00 a.m. - Noon  | What Customers REALLY Want 
Noon - 1:00 p.m. | Lunch/ICA Update
1:00 - 2:00 p.m. | What Customers REALLY Want
2:00 p.m. | Depart 

Program Description 

This program is brought to you in part by ICA's Century Club Members.  

Car Wash Tours
Visit some of the best car washes in the area!  

"Happy Hour" at the George Jones Museum 
Sip on a cocktail and network with your peers at the George Jones Museum in the heart of downtown Nashville.  Open bar and appetizers hosted by ICA.  

What Customers REALLY Want. Based upon Scott’s No. 1 best-selling business book, ( and 800-CEO-READ) this program addresses the six disconnections between what customers crave versus what most organizations offer. By understanding what separates you from your customer and discovering how to bridge the gap, you move towards creating the “Ultimate Customer Experience” – ensuring enhanced customer loyalty and greater profitability. Through his research – first into Scott’s own 19 companies, where he serves as vice chairman of a $100+ million organization, and second into other top international clients – he shares the extensive gulfs between client desires and company deliveries.

ICA Update
CEO Eric Wulf will provide an update on ICA programs and events.  Plus time for Q&A.  

Registration Information

Program registration fee is $399 per person (contact ICA for group discounts)

Renaissance Nashville Hotel 
611 Commerce Street 
Nashville, TN 37203

Room Rate: $229 + taxes
To Book Room: contact Megan Clark for assistance 

Speaker Information

about-scott-mckainScott McKain 

Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers. McKain’s latest book, released by publisher McGraw-Hill and titled 7 Tenets of Taxi Terry, provides the specific steps for every employee to create and deliver ultimate customer experiences.

He has presented his business strategies on platforms in all fifty states and seventeen countries…from Singapore to Sweden; from Mexico to Morocco…from the White House with the President in attendance; to conferences in Dubai and Abu Dhabi. He has been honored with induction into the “Professional Speakers Hall of Fame.” And, he is a member of “Speakers Roundtable” — an elite, invitation-only group of twenty business speakers considered by many to be among the best in the world.

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