The car wash industry is more than a service industry. It’s an experience industry. Strengthen your customer loyalty and generate word of mouth marketing (the most powerful marketing tool!) by creating a top-notch, positive experience for each customer every time they choose your car wash. Join John Delves as he stresses the most fundamental car wash practice and how it can impact your business – customer service. Take-away key learnings on why customer service is more important than ever, how customer service relates to marketing/branding, the standard practices to make every experience positive for customers and the best way to diffuse difficult situations.