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Automotive Oil Change Association
International Carwash Association
Western Carwash Association

Fundamentals of Express Carwash Success: Blue Ocean vs. Red Ocean Site Selection

Presented by Ryan Essenburg, Tommy Car Wash Systems

Thursday, April 26, 9:15 a.m. – 10:15 a.m.

In this seminar Ryan Essenburg, president of Tommy Car Wash Systems, presents a strategic approach to car wash site selection and development. This methodology passes over saturated, highly competitive markets in favor of underserved markets brimming with untapped potential. Building on the theory of critical density and strategic growth concepts, this approach keeps you out of the scrum as you successfully capture your chosen market.


Owners/Operators owners operators
Multi-site Organization Multi site organizations


Vendor Expertise vendor

essenburgAbout Ryan Essenburg, Tommy Car Wash Systems

As a driving force behind one of the true innovators in the car wash industry, Ryan Essenburg is convinced that the best days of professional car washing are ahead. From their Holland, MI office Tommy Car Wash Systems develops and supports high-volume car washes around the world, including Tommy’s Express Car Wash franchise facilities.

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