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Why Car Wash Show Europe: A letter from ICA's President

by Eric Wulf | Jul 24, 2014

From its early days as the Automatic Car Wash Association – International (the forerunner of ICA), to member tours of international car wash markets in the 1980s and 1990s, to the adoption of a globally and industry focused vision statement in 2002, to facilitating member participation in international trade shows and seminars, International Carwash Association has long prescribed to an international mindset for the exchange of knowledge and commerce.

Exchange of information played a role in the birth of the “express exterior” car wash model in the United States, which was partially developed from ideas discovered in the European market on an ICA-sponsored member trip in the 1990s. Facilitating commerce, such as through international trade shows and seminars, has played a role in helping nearly two-thirds of ICA supplier members sell their products and services outside of the United States. Without a global industry focus, ICA would not have been able to enable or support these opportunities.

Two of ICA’s primary roles are to provide for the exchange of knowledge and the facilitation of commerce. In that context, expanding into Europe will allow ICA to deliver more value to members and the industry. Through Car Wash Show Europe, operators as well as suppliers will be exposed to new ideas, information and networking opportunities. Both groups will also benefit from a new marketing channel for introducing products and services.

Car Wash Show Europe will provide the successful platform car wash operators and suppliers have enjoyed in North America, with networking, education and exhibits – presented by a not-for-profit association focused exclusively on advancing the professional car wash industry.

I invite you to be a part of this exciting new event, and welcome your input or suggestions.


Gary Dennis, President
International Carwash Association


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