Skip To The Main Content


The meaning of membership

by Matt DeWolf | Nov 17, 2011

Membership, membership, membership… What does it all mean?

This is a fairly common question for trade associations. We’re typically less oriented toward particular product sales than other businesses, and this can make answering the question “why are or aren’t people joining?” more challenging. (Not that this is an easy questions for any business though.)

At ICA, we’ve admittedly been less worried about the theoretical and more focused on building a better product and doing a better job of telling our story. With back-to-back years of double digit membership increases (10% in 2010 and 17% in 2011) and continuing expansion of key programs (WaterSavers is up 11% thus far in 2011) the indicators are that we’re headed in the right direction.

Our goal is to be our members’ most valuable business partner. We deliver on this in three primary ways: 1) through the products and education at the world’s largest car wash convention and trade show (members get two complimentary passes to The Car Wash Show and preferred exhibition rates), 2) through the information and insights delivered through CAR WASH Magazine (the print edition and preferred advertising rates are only for members) and 3) through consumer and regulator outreach via our WaterSavers program.

Thanks to our members’ support and feedback, we believe we’re doing better than ever before in delivering on our goal – but we’re certainly not stopping. As one example: our Wash Count program, which has thus far attracted more than 200 locations and may launch as early as January, could provide new and valuable information for your business in 2012.


Leave a comment
  1. Mart | Jun 19, 2018
    This is an excellent post I would say thanks for sharing it for free. It is really what I wanted to read, hope in future you will continue sharing such a excellent Testofuel Testosterone booster post. 
  2. peter | Jun 19, 2018
    Howdy! Pleasant stuff, do update me as often as possible when you post again something like this!  San Jose Movers
  3. edward fox | Jun 19, 2018
    I read that Post and got it fine and educational. If it's not too much trouble share more like that...  garage conversions
  4. SEO | Jun 19, 2018
    This article gives the light in which we can watch the truth. This is exceptionally decent one and gives indepth data. A debt of gratitude is in order for this decent article.  voyance par telephone
  5. SEO | Jun 19, 2018
    I experience considerable difficulties my contemplations on substance, however I truly felt I ought to here. Your article is truly awesome. I like the way you composed this data.  Garage Door Repair
  6. alex | Jun 19, 2018
    I haven?t checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend Click here
  7. edward fox | Jun 19, 2018
    This is a decent post. This post gives really quality data. I'm unquestionably going to investigate it. Truly exceptionally valuable tips are given here. Much obliged to you to such an extent. Keep up the acts of kindness.  room addition
  8. jacky | Jun 15, 2018
    Hi I am so charmed I found your online journal, I truly found you by misstep, while I was watching on google for something else, Anyways I am here now and could simply get a kick out of the chance to say thank for an enormous post and an overall captivating site. Kindly do keep up the immense work.  Business
  9. FARHAN | Jun 15, 2018
    Wow i can say that this is another great article as expected of this blog.Bookmarked this site.. Oregon RV Dealership
  10. Clarissa | Jun 14, 2018
    Diet pills for women Extremely educational post! There is a great deal of information here that can help many people. 
  11. alex | Jun 14, 2018
    I definitely wanted to make a  message to express gratitude to you for those awesome secrets you are posting at this site. My rather long internet lookup has at the end of the day been recognized with awesome strategies to exchange with my friends. I ‘d state that that many of us website visitors actually are undoubtedly fortunate to exist in a perfect place with so many outstanding individuals with helpful plans. I feel pretty lucky to have encountered the webpage and look forward to plenty of more enjoyable moments reading here. Thanks a lot once more for a lot of things. bluetooth headphones review
  12. edward fox | Jun 14, 2018
    Howdy. I discovered your web journal utilizing msn. This is an extremely elegantly composed article. I'll make certain to bookmark it and return to peruse a greater amount of your helpful information. A debt of gratitude is in order for the post. I'll certainly return.  personalised t shirts
  13. optimization services | Jun 14, 2018
    it improve your website with the help of search engine optimization services
  14. win stuff for free online | Jun 14, 2018
    The freebies include all sorts of different items like baby goods, beauty products, free gas cards, household cleaners and more. win stuff for free online
  15. run 3 | Jun 14, 2018
    Thank you for sharing! I hope you will continue to have great articles like this to share with everyone! run 3
  16. seo | Jun 13, 2018
    Leading cisco ccna training provider in London. We provide all the cisco networking courses in london. ccna training london
  17. chalsea | Jun 13, 2018
    This is an incredible rousing article.I am basically satisfied with your great work.You put truly exceptionally accommodating data...  1000 euro kredit ohne schufa
  18. SEO | Jun 13, 2018
    Without further ado let us now talk about the top 3 ways on how to get backlinks and how to treat it as one of your legitimate online jobs.
  19. alex | Jun 13, 2018
    I admit, I individual not been on this webpage in a lengthened time? however it was another pleasance to see It is such an indispensable message and neglected by so numerous, equal professionals. I thank you to aid making group many knowledgeable of mathematical issueExcellent nonsensicality as veritable. best wireless router reviews
  20. Robinjack | Jun 13, 2018
    Hey, you used to write fantastic, but the last several posts have been kinda boring… I miss your tremendous writings. Past few posts are just a little out of track! come on! สล็อตออนไลน์
  21. แทงบอล182 | Jun 13, 2018
    My brother suggested I would possibly like this web site. He was once entirely right. This publish truly made my day. You cann’t imagine just how so much time I had spent for this information! Thank you! แทงบอล168
  22. alex | Jun 13, 2018
    very nice post, i surely adore this site, carry on it Firehouse Subs
  23. FARHAN | Jun 12, 2018
    I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.Simsodepmobi
  24. FARHAN | Jun 12, 2018
    I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post.The vertical advantage system
  25. ads | Jun 12, 2018
    Incredible articles and extraordinary design. Your blog entry merits the greater part of the positive input it's been getting.
  26. asdd | Jun 12, 2018
    I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people. Aruga Hotel Cebu
  27. Alexzander Kaitlynn | Jun 12, 2018
    It proved to be Very helpful to me and I am sure to all the commentators here!  mega888
  28. Alexzander Kaitlynn | Jun 12, 2018
    Fabulous site you have here, so much cool data!..  mega888
  29. sirking79 | Jun 12, 2018
    Thanks for the post and great tips..even I also think that hard work is the most important aspect of getting success.. türkçe dublaj izle
  30. sirking79 | Jun 12, 2018
    Someone Sometimes with visits your blog regularly and recommended it in my experience to read as well. The way of writing is excellent and also the content is top-notch.  Thanks for that insight you provide the readers! togel online
  31. sda | Jun 12, 2018
    Thanks for sharing the info, keep up the good work going.... I really enjoyed exploring your site. good resource... voyance tel
  32. adley | Jun 12, 2018
    I love the valuable info you supply in your posts. Do you still feel this way? Robin Sorensen
  33. MONIKA | Jun 12, 2018
  34. menù originali  | Jun 12, 2018
    I adore your blog site.. great colours & theme. Have anyone style and design this site on your own or do anyone hire someone to make it happen for you? Plz reply because I!|m planning to design and style my own, personal web site and also would want to understand where you bought this specific by. thank you menù originali
  35. buy mgcamd | Jun 12, 2018
    I adore your blog site.. great colours & theme. Have anyone style and design this site on your own or do anyone hire someone to make it happen for you? Plz reply because I!|m planning to design and style my own, personal web site and also would want to understand where you bought this specific by. thank you buy mgcamd
  36. Eirlys | Jun 11, 2018
    Oh yes the problem i need to find. Your article provides useful information that i am looking for. I will often visit this site.  wings io
  37. sad | Jun 11, 2018
    Enjoyed  examining  this, very good stuff,  appreciate it. voyance gratuite immediate par telephone
  38. ถ่ายสินค้าราคาแพง | Jun 11, 2018
    Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.  ถ่ายสินค้าราคาแพง
  39. Robinjack | Jun 11, 2018
    and i would love it if they could develop more position players from the minorsbut that only works if you have a manager and gm that will provide the opportunities for that to occur 32red
  40. Robinjack | Jun 11, 2018
    I rather take a ? in an out house on a hot day at a baseball game before I put my personal problems on Fb or twitter lol|Ayengel| casumo casino
  41. cleaning service tuscaloosa | Jun 11, 2018
    Good thinking. Wondering what you think of its implication on society as a whole though? There are times when things like this begin to have global expansion and frustration. Ill be around soon to check out your response. cleaning service tuscaloosa
  42. rebeccahickshq | Jun 10, 2018
    Actually this is one of the most exciting games. And the site also has many different types of games you can play and feel. Thank you very much for visiting my website and wish you success. Thank you so much!bloons tower defense 5super smash flash 2
  43. mayo | Jun 10, 2018
  44. sad | Jun 10, 2018
    There a few intriguing points over time here but I do not determine if I see they all center to heart. There may be some validity but Let me take hold opinion until I look into it further. Very good write-up , thanks and now we want more! Combined with FeedBurner likewise La riviera casino
  45. Robinjack | Jun 10, 2018
    Good Post, I am a big believer in placing comments on weblogs to help the blog writers know that they’ve added something advantageous to the world wide web! Mr green
  46. Jason | Jun 10, 2018
    This is a great resource!  Thank you so much for taking the time to share this amazing information to us, it is very much appreciated.    wood grill scraper
  47. edward fox | Jun 10, 2018
    much obliged this is great web journal.  mirrors for retail stores
  48. asdasd | Jun 10, 2018
    I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day! Ukrayna Kiev Politeknik Üniversitesi
  49. FARHAN | Jun 09, 2018
    Wow i can say that this is another great article as expected of this blog.Bookmarked this site..Where can i buy glass pipes online
  50. ads | Jun 09, 2018
    The crucial point to recognize is this fact applies not just in , but additionally to. Betflag

    Leave a comment

    Subscribe to Car Wash NewsLearn about the car wash industry

    Follow Us